Pay Per Click (PPC)

Google Ads Search Certification

by Joshua Parker | Certifications, Google, Google Adwords, Pay Per Click (PPC)

We want to make sure that we are up to date with the best techniques for managing a campaign and using Google Ads. In order to do this, we recently received our certification for Google Ads Search campaigns. This allows us to not only keep up with the latest changes...

PPC and How to Make it Work for You!

by Joshua Parker | Facebook Ads, Google Adwords, Marketing 101, Pay Per Click (PPC)

What is PPC? PPC stands for pay-per-click, and it refers to the amount that an advertiser pays every time someone clicks on one of their ads. When it comes to driving traffic to your site, PPC is often one of the most effective tools at your disposal. That being said,...

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PPC and How to Make it Work for You!

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